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Kim Richardson

Speaking in Peer-to-Peer Fundraising

In her role as Director of Client Strategy, Kim leads cross-channel fundraising strategy and program execution across multiple clients in the General Non-Profit and Faith verticals. Her fundraising and marketing experience, coupled with strategic, integrated direct response fundraising planning has seen Kim consistently meet and exceed client expectations—leading several of her clients to double-digit, year-over-year increases. Kim’s passion for fundraising, outgoing personality, and ability to be a high-performing extension of her clients’ development team has helped her clients better equip their fundraising teams, achieve their revenue goals and build loyal, multiyear partners for Pursuant among these organizations.

On behalf of Pursuant since 2012, Kim has led partnerships with many nonprofit organizations including Nurse-Family Partnership (help for first-time moms/families), Moody Bible Institute/Moody Radio, Church World Service (international relief), Lutheran Hour Ministries, Project Management Institute Educational Foundation (PMIEF), and Open Door Mission (rescue mission) among others. Prior to joining Pursuant, Kim provided marketing and fundraising consulting services to nonprofits and small businesses, served as Director of Marketing and Development for two Dallas-Fort Worth nonprofits, and worked for more than 15 years in corporate marketing and sales with four of America’s beloved consumer brands—Anheuser-Busch, Hallmark Cards, Coca-Cola, and Brach’s Confections. Kim is based in Pursuant’s Dallas office.

Personally, Kim enjoys spending time with her husband of 24 years, Herndon, and other family and friends, co-leading her church’s marriage ministry and traveling to interesting places throughout the U.S. and abroad.


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