Carla Crossno

Speaking in Creating a Workplace Culture that Promotes Employee Wellbeing at 11:15 am for the Ignited Culture track.

Carla began her career with the healthcare consulting practice at EY. Beyond client work, she advocated for people and culture, developing award-winning programs to help new hires join the practice and to increase communications and engagement between consulting staff and the partners. Upon joining United Way Miami, she created the volunteer engagement team, led marketing and advertising activities, and conducted a feasibility study investigating a $300 million endowment campaign. Carla served as a member of the United Way Worldwide Major and Planned Gifts Council and co-authored the Major and Planned Gift messaging strategy distributed to 1,400 local United Ways. Now, as Principal of Hatched, Carla assists clients such as Easterseals, Girl Scouts, The Health Foundation of South Florida, and Miami Dade College, with strategic planning, board and community engagement, corporate communications, and fundraising programs. Beyond work, Carla’s interest in community engagement spans nearly three decades and four cities. She is a founding partner of Social Venture Partners Miami, a past board member of Goodwill Industries of South Florida, and a former COO of Junior League of Miami. Carla is an Executive Committee member of PhilanthropyMiami, Past Marketing Chair of The Greater Miami Chamber of Commerce Board of Directors, a Past President of the Planned Giving Council, and a member of the International Women’s Forum.


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