Director of the Digital Civil Society Lab
9:45 - 10:45 | The Digital Landscape
11:00 - 12:00 | What Leadership Looks Like in the New Normal: A Funder's Perspective
1:30 - 2:30 | Making DEIB a Vital Part of Your Organizational DNA
2:45 - 3:45 | DEIB Strategies for Fundraising: Reaching Diverse Donor Constituencies—the Development Professional Perspective
4:00 - 5:00 | DEIB Strategies for Fundraising: Reaching Diverse Donor Constituencies—the Donor Perspective
Fundraising on Fire
9:45 - 10:45 | Digital Donor Discovery
11:00 - 12:00 | Peer-to-Peer Fundraising
2:45 - 3:45 | Five Reasons your Nonprofit Should Start Advertising Online Today
4:00 - 5:00 | Virtual Events: Creating a Wildly Successful Donor Experience
Don't miss the philanthropy event of the year
What Leadership Looks Like in the New Normal: A Funders’ Perspective
Leadership — even in the best of times — is a delicate balancing act. Not only do we have to keep programs running and staff happy, but we have to forge partnerships with boards and funders. Crisis situations only heighten what is required of us. Join us for a conversation with four individuals who have deep experience as board members and funders/donors about how to nurture meaningful and productive relationships during difficult days.
Making DEIB a Vital Part of Your Organizational DNA
Organizational leaders discuss the comparative states of their respective organization’s DEIB initiatives internally and externally
DEIB Strategies for Fundraising: Reaching Diverse Donor Constituencies—the Donor Perspective
Donor DEIB perspectives for making philanthropic investments
Digital Donor Discovery
The current demand to succeed in a Digital Donor Discovery experience, demands more than ever. This session will cover the necessary awareness required to create an intense and intentional presence. We will dig into a digital certainty and expanded skillset. All of this while we will take our prospect on a discovery journey that, although different, can be just as effective – or maybe – even more so. This will require modifications to the before, during and after work of the past. Always maintaining a genuine and focused approach with a clear fundraising goal.
Donor Stewardship in the Age of COVID-19
As fundraisers, we often find ourselves focused on closing gifts to reach revenue goals. Gift officers spend a majority of their time identifying, cultivating, and soliciting new leads. While it is important to focus on actions that drive revenue, stewarding donors once the gift is secured helps maintain a strong and engaged community of givers. What metrics are available for stewardship and what creative strategies are working in a socially distant world? Show donors just how special, valued, and appreciated they are. Investing in stewardship techniques and developing strong relationships has been proven to lead to more frequent and larger gifts. This panel of national experts will share ways to show your donors some love! From basic best practices to customized approaches, this session will provide you with actionable strategies to immediately activate your donor base and maximize revenue.
Rhonda K. Brown
Vice Chancellor for Development
& President, City Colleges of Chicago Foundation
Director of Philanthropy
Peter Forbes McDowell
Director of Development
American Friends of the Louvre
Christopher Clinton Conway
Founder & Principal
Philanthropic Counsel, LLC
Who doesn’t want friends with benefits? You know, friends that will help you raise money for your favorite nonprofit. Developing a peer-to-peer fundraising program requires an understanding of your data and an ability to determine which of your supporters can attract others to your cause. Our expert panelists will include Kim Richardson, Director of Client Strategy at Pursuant; DJ Hampton, former Chief Development Officer for March of Dimes; and Haley Karl, Director of Development at Girl Scouts of Tropical Florida. Carla Crossno, Principal of Hatched, will lead us through an exploration of how to plan, implement, and evaluate an effective peer to peer program, using Girl Scouts of South Florida as our case study.
Five Reasons Your Nonprofit Should Start Advertising Online Today
Nonprofits offer a slew of reasons for why you don’t advertise online to attract new donors and supporters, starting with: You don’t have the money. But did you know that advertising online can be free?
In this hands-on workshop, Dan Grech, founder of BizHack Academy, will bust the myths holding nonprofits back from effective digital marketing. You’ll learn these five 21st century fundraising strategies:
- How to use Facebook’s Audience Insights to create more effective marketing campaigns
- How to use lookalike audiences to unlock the door to new donors
- How to retarget supporters and turn them into first-time donors
- How to reinvent your approach to email to turn it into your most prolific fundraising channel
- How Google for Nonprofits could inject $120,000 into your marketing budget overnight
You’ll walk away from this lively session with five tips you can implement immediately to wow your funders, raise more money, and multiply your impact.
Virtual Events: Creating a Wildly Successful Donor Experience
Thanks to COVID19, virtual gatherings have become the norm. Organizations have been challenged to adapt to this new reality in an effort to meet their financial goals and to keep their donors/members engaged. It’s simple: you either adapt or you fail. Our expert panelists will include Laura Fernandez, Associate Vice President at United Way of Miami-Dade; Iva Kosovic Duvin, Co-Host of 2020 No More Tears Luncheon and Duvin Collaborative Founder; and Josephine Ciallella, Director of Donor Events at Alvin Ailey. Soledad Picón, Principal of Hatched, will lead the conversation on how to plan, implement, and create a successful virtual event, using Women United Breakfast, No More Tears Luncheon and Alvin Ailey Gala, as our case studies.
Laura Fernandez, Associate Vice President at United Way of Miami-Dade
Iva Kosovic Duvin, Co-Host of 2020 No More Tears Luncheon and Duvin Collaborative Founder
Josephine Ciallella, Director of Donor Events at Alvin Ailey